#core
#web
#Figma
CRM Integration
CRM Integration
CRM Integration
CRM Integration
CRM Integration
CRM Integration
Design for acquisition and activation of a social media management tool.
Design for acquisition and activation of a social media management tool.
Design for acquisition and activation of a social media management tool.
Design for acquisition and activation of a social media management tool.
Design for acquisition and activation of a social media management tool.
Design for acquisition and activation of a social media management tool.
Context
Context
I focus on designing the best integration flows to connect Agorapulse, a social media management tool, with other platforms. Integration with other tools has several benefits:
help to convert new clients (lead acquisition)
improve users' stickiness and satisfaction with the product (user retention)
Based on internal and external research, CRMs are the vertical that makes the most sense especially when compared to our competitors.
I focus on designing the best integration flows to connect Agorapulse, a social media management tool, with other platforms. Integration with other tools has several benefits:
help to convert new clients (lead acquisition)
improve users' stickiness and satisfaction with the product (user retention)
Based on internal and external research, CRMs are the vertical that makes the most sense especially when compared to our competitors.
My responsibilities in the team
My responsibilities in the team
Collaborate closely with PMs and EMs on subscription funnels to align design solutions with business goals (reduce churn rate and increase MRR).
Create wireframes and mock-ups of a CRM catalog to integrate Agorapulse with other collaborative tools while optimizing for conversion.
Iterate on wireframes and mockups based on the feedback of my Designer peers during Design Critics.
Collaborate closely with PMs and EMs on subscription funnels to align design solutions with business goals (reduce churn rate and increase MRR).
Create wireframes and mock-ups of a CRM catalog to integrate Agorapulse with other collaborative tools while optimizing for conversion.
Iterate on wireframes and mockups based on the feedback of my Designer peers during Design Critics.
Wireframes
Wireframes
Mockups
Mockups
Takeways
💸 Business growth
1) We counted at least 2 integrations per client during the first month after launching the CRM catalog. 2) Organizations that connected a CRM tool create 1 to 4 leads/contacts from Agorapulse per week.
💸 Business growth
1) We counted at least 2 integrations per client during the first month after launching the CRM catalog. 2) Organizations that connected a CRM tool create 1 to 4 leads/contacts from Agorapulse per week.
💸 Business growth
1) We counted at least 2 integrations per client during the first month after launching the CRM catalog. 2) Organizations that connected a CRM tool create 1 to 4 leads/contacts from Agorapulse per week.
💸 Business growth
1) We counted at least 2 integrations per client during the first month after launching the CRM catalog. 2) Organizations that connected a CRM tool create 1 to 4 leads/contacts from Agorapulse per week.
💪🏻 Personal growth
1) I developed the capacity to design based on MRR and churn metrics. 2) I collaborated with software engineers to find the best design solutions for a favorable impact/effort ratio.
💪🏻 Personal growth
1) I developed the capacity to design based on MRR and churn metrics. 2) I collaborated with software engineers to find the best design solutions for a favorable impact/effort ratio.
💪🏻 Personal growth
1) I developed the capacity to design based on MRR and churn metrics. 2) I collaborated with software engineers to find the best design solutions for a favorable impact/effort ratio.
💪🏻 Personal growth
1) I developed the capacity to design based on MRR and churn metrics. 2) I collaborated with software engineers to find the best design solutions for a favorable impact/effort ratio.
