#web
#schoolproject
SNCF Marketing Platform
SNCF Marketing Platform
SNCF Marketing Platform
SNCF Marketing Platform
SNCF Marketing Platform
SNCF Marketing Platform
Data-driven project for SNCF to leverage potential marketing opportunities for professional travelers.
Data-driven project for SNCF to leverage potential marketing opportunities for professional travelers.
Data-driven project for SNCF to leverage potential marketing opportunities for professional travelers.
Data-driven project for SNCF to leverage potential marketing opportunities for professional travelers.
Data-driven project for SNCF to leverage potential marketing opportunities for professional travelers.
Data-driven project for SNCF to leverage potential marketing opportunities for professional travelers.
Business context
Business context
How can we use time flexibility of professional travelers to optimise their travel experience?
This is a school project in partnership with SNCF, the #1 railway company in France. I design of the prototype of a dashboard leveraging traffic and client acquisition. Its purpose is to push marketing opportunities based on how frequent or not pro travelers take the train. I collaborate closely with a front-end developer based on the chart libraries we had at our disposal.
How can we use time flexibility of professional travelers to optimise their travel experience?
This is a school project in partnership with SNCF, the #1 railway company in France. I design of the prototype of a dashboard leveraging traffic and client acquisition. Its purpose is to push marketing opportunities based on how frequent or not pro travelers take the train. I collaborate closely with a front-end developer based on the chart libraries we had at our disposal.
My responsibilities in the team
My responsibilities in the team
Interview professional travelers to understand what it is to travel by train for business purposes.
Leverage potential marketing campaigns based on user data.
Prototype a dashboard that visualises user data.
Interview professional travelers to understand what it is to travel by train for business purposes.
Leverage potential marketing campaigns based on user data.
Prototype a dashboard that visualises user data.
